Golden Shower

Even if AlmapBBDO was elected agency of the year in Cannes 2010, we can't forget that Brazil is in an unstoppable rising since few years. And a lot of agencies are sharing the accolades. I really like this Integrated Campaign (Silver in Titanium) from Nazca/Saatchi to save water. This is a 'fresh' creative angle that is changing our point of view on charity business communication which can be either creative/not touching or boring/not touching. And the irreverent mood would attract the young generations that will make our future brighter...and a bit more smelly indeed.

South Africa Fight

Of course, there is the World Cup. Of course, there is Cannes Lions festival (gold in the film category). But moreover, this great film from Ogilvy South Africa is a great wake-up call for a sickness that we tend to forget too often.

Rock Yourself

Another great digital work from Brazil. What are you made of, dude? For Billboard magazine...

Billboard Magazine video instalation from Marcos Kotlhar on Vimeo.

New Faces

BRIC countries are obviously new faces that count in advertising industry now.

Everybody would say that this was easy with an advertiser like Burger King which is ready to go for non-standard and viral ideas. Lacking budget is sometimes not bad. But what Ogilvy Brazil did here is absolutely crystal clear and straightforward. A nice and simple expression of the brand proposition, without altering the speech with promo or secondary interest (Whopper Sacrifice was great but still not completely strategically clean). A nice idea that is brilliant by its accuracy.

China Rules

China Red Bull does not seem to be eager to match the advertising production high-standards. But for sure, they encapsulate an insight that will be more and more true. China will rule the world.

Pepsi Indian Promotion

Still wondering how to participate...

Global Warming

A nice story I never get bored seeing. From Saatchi in Argentina.