New Faces

BRIC countries are obviously new faces that count in advertising industry now.

Everybody would say that this was easy with an advertiser like Burger King which is ready to go for non-standard and viral ideas. Lacking budget is sometimes not bad. But what Ogilvy Brazil did here is absolutely crystal clear and straightforward. A nice and simple expression of the brand proposition, without altering the speech with promo or secondary interest (Whopper Sacrifice was great but still not completely strategically clean). A nice idea that is brilliant by its accuracy.

New Creativity Landscape

The last Festival de Cannes said a lot. It confirmed new trends that everybody had in mind since a long time. The axis US-UK-France is tired...Nothing amazing is coming from developed countries anymore. 

And what do we see around the corner? Small agencies in emerging countries are counting more and more. Brazil performed like never before, India is challenging the big nations, China and Russia are not there but it's a question of time. And a lot of new countries are battling for big prizes with even more envy.

This blog is dedicated to their effort (our effort as I work since 3 years in Russia) and dedicated to the fresh and vibrant ideas they generate.