Golden Shower

Even if AlmapBBDO was elected agency of the year in Cannes 2010, we can't forget that Brazil is in an unstoppable rising since few years. And a lot of agencies are sharing the accolades. I really like this Integrated Campaign (Silver in Titanium) from Nazca/Saatchi to save water. This is a 'fresh' creative angle that is changing our point of view on charity business communication which can be either creative/not touching or boring/not touching. And the irreverent mood would attract the young generations that will make our future brighter...and a bit more smelly indeed.