New Faces

BRIC countries are obviously new faces that count in advertising industry now.

Everybody would say that this was easy with an advertiser like Burger King which is ready to go for non-standard and viral ideas. Lacking budget is sometimes not bad. But what Ogilvy Brazil did here is absolutely crystal clear and straightforward. A nice and simple expression of the brand proposition, without altering the speech with promo or secondary interest (Whopper Sacrifice was great but still not completely strategically clean). A nice idea that is brilliant by its accuracy.