Rock Yourself

Another great digital work from Brazil. What are you made of, dude? For Billboard magazine...

Billboard Magazine video instalation from Marcos Kotlhar on Vimeo.

New Faces

BRIC countries are obviously new faces that count in advertising industry now.

Everybody would say that this was easy with an advertiser like Burger King which is ready to go for non-standard and viral ideas. Lacking budget is sometimes not bad. But what Ogilvy Brazil did here is absolutely crystal clear and straightforward. A nice and simple expression of the brand proposition, without altering the speech with promo or secondary interest (Whopper Sacrifice was great but still not completely strategically clean). A nice idea that is brilliant by its accuracy.

The World's Hardest Job

Actually, it's not to be CEO of DDB Brazil...even if it's tough at the moment.

Brazilian Ban

The One Show has decided to ban fake ads that run once to qualify for award shows. The move comes after DDB Brazil created a tumultuous creative campaign based on 11.09 attacks for the WWF. They first denied, and then admitted, the agency was the creator. The campaign was entered as well in the Cannes festival.

The One Club has decided to ban the team from their festival for a period of 5 years. That is the first time that such a scandal is following the theme of scam-ads (ghosts) in international advertising festival. Everybody knows, everybody does, everybody criticizes but nobody wants to take action. This is all done now.

I'm afraid all that comes out for the wrong reason. As the US sensitivity got that campaign highly negatively, I suppose it pushed the institution to that decision. All a debate.

New Creativity Landscape

The last Festival de Cannes said a lot. It confirmed new trends that everybody had in mind since a long time. The axis US-UK-France is tired...Nothing amazing is coming from developed countries anymore. 

And what do we see around the corner? Small agencies in emerging countries are counting more and more. Brazil performed like never before, India is challenging the big nations, China and Russia are not there but it's a question of time. And a lot of new countries are battling for big prizes with even more envy.

This blog is dedicated to their effort (our effort as I work since 3 years in Russia) and dedicated to the fresh and vibrant ideas they generate.