The One Show has decided to ban fake ads that run once to qualify for award shows. The move comes after DDB Brazil created a tumultuous creative campaign based on 11.09 attacks for the WWF. They first denied, and then admitted, the agency was the creator. The campaign was entered as well in the Cannes festival.
The One Club has decided to ban the team from their festival for a period of 5 years. That is the first time that such a scandal is following the theme of scam-ads (ghosts) in international advertising festival. Everybody knows, everybody does, everybody criticizes but nobody wants to take action. This is all done now.
I'm afraid all that comes out for the wrong reason. As the US sensitivity got that campaign highly negatively, I suppose it pushed the institution to that decision. All a debate.
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