Global Warming

A nice story I never get bored seeing. From Saatchi in Argentina.

Star System

We've talked already a lot about Ronaldinho, trying his new shoes and playing with the goal bar. We've mentioned everywhere Kobe Bryant jumping over the car. Ali was pushing the limits with his mates and his daughter. Again, Ben Arfa was becoming a specialist of the petanque (French balls) for Nike as well or Zidane tricking a little boy thanks to his new fantastic glasses. And we've seen many times Bruce Lee training with his nunchaku.
But what I like, even if the creative leverage is the same, is the fact that these Bruce Lee pieces are quite innocent and naive. They don't want to sell so much the product, in this case, a Nokia phone. They just celebrate the man, the hero, the icon and get a link to a limited edition. That approach refreshes an old idea, gives it a sense of excitement, gets away for the product features or advantages. Probably, that's why that Chinese ad seduced the Cannes Lions Jury 2009.

Color for Life

Serial Nike

Small formats coming from China. Straight-forward, simple and already classic.

The World's Hardest Job

Actually, it's not to be CEO of DDB Brazil...even if it's tough at the moment.

Brazilian Ban

The One Show has decided to ban fake ads that run once to qualify for award shows. The move comes after DDB Brazil created a tumultuous creative campaign based on 11.09 attacks for the WWF. They first denied, and then admitted, the agency was the creator. The campaign was entered as well in the Cannes festival.

The One Club has decided to ban the team from their festival for a period of 5 years. That is the first time that such a scandal is following the theme of scam-ads (ghosts) in international advertising festival. Everybody knows, everybody does, everybody criticizes but nobody wants to take action. This is all done now.

I'm afraid all that comes out for the wrong reason. As the US sensitivity got that campaign highly negatively, I suppose it pushed the institution to that decision. All a debate.

Britney in Russia

Kiss Kama Sutra

French Kiss...of course not, Brazilian Kiss. By Mentos.

Paperwork

Big ideas start on paper...from Mexico.

SCRIBE MUNDO DE PAPEL from ladies on Vimeo.

New Creativity Landscape

The last Festival de Cannes said a lot. It confirmed new trends that everybody had in mind since a long time. The axis US-UK-France is tired...Nothing amazing is coming from developed countries anymore. 

And what do we see around the corner? Small agencies in emerging countries are counting more and more. Brazil performed like never before, India is challenging the big nations, China and Russia are not there but it's a question of time. And a lot of new countries are battling for big prizes with even more envy.

This blog is dedicated to their effort (our effort as I work since 3 years in Russia) and dedicated to the fresh and vibrant ideas they generate.